Top Reasons Why You Cannot Ignore Email Marketing

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The advent of social media hasn’t affected the popularity of email. In fact, email marketing is flourishing despite other marketing methods. If you are ignoring the potential of email, you are harming your business.

Customer expectations and behavior have changed over the years, and so has the email. It has adapted itself to the changing times and continues to be an important channel to promote your products.

Some people assume that the growth of social media will lead to the demise of the email. This is a big misconception. Email isn’t going anywhere. It is here to stay and the sooner brands realize this, the better. Email has already come into its own as a channel for communication between businesses and customers. A good email marketing service in Toronto, Ontario can help you leverage the power of email.

The email is crucial for several reasons. You need an email to sign up for a social media account. Actually, you need an email to use most services on the internet. This clearly shows that new services are relying on the old stalwart.

Here are the top reasons why email should be in your marketing arsenal.

Massive reach

So you thought Facebook reaches more people than any other web services. You are wrong. The humble email reaches even more people. While Facebook has about 1.55 billion monthly active users, there are more than 4 billion active email accounts in the world. The massive reach of email makes it a great platform to engage with both existing and potential customers.


Unlike social media, email is personal. Only the recipient can see your message. There are also plenty of opportunities to personalize the message. Using email, you can also send the same message to tens of thousands of recipients at the same time. This versatility makes email a powerful marketing tool. Brands that run promotions on social media can retarget their audience through email. Email brings many channels together and provides that connected experience your customers desire and expect.

If you are looking for an email marketing service in Ontario, take a moment to check out the listings on Credibase.

Better ROI

In terms of ROI, email is the best performing digital channel. In addition, email is 300% better than social media channels at converting leads. But brands typically spend only about 10 percent of their marketing budget on email. If you’re situated in Canada, an email marketing service in Toronto can help you launch a successful email marketing campaign.

Greater lifespan

An email has a longer lifespan than a tweet or a Facebook status update. The email will sit in your inbox waiting for you to read or delete it. It won’t disappear from your inbox until you delete it manually. Some other forms of online hotel marketing can only reach customers who are there at that moment. An average tweet, for example, has a lifespan of just 3 seconds. It will reach your customer only if they are logged into their account at that time.

Marketing opportunities

Email provides plenty of promotional opportunities as well. An email can include multiple calls to action and promotions. In fact, email allows businesses to tailor the content to suit their specific objectives. By personalizing promotions, brands can target customers more effectively. Not convinced? Here is a piece of good news for you. Almost 91 percent of customers surveyed by Marketing Sherpa said that they would like to receive promotional email newsletters. Do you need another reason to start with email marketing?

An email marketing services can help take your business to the next level by helping you leverage the power of email.

Email is everywhere

Before the advent of smartphones, people who wanted to check their email had to be at their desk. But now almost everyone owns a mobile phone with internet connectivity. This has enabled people to check their email from anywhere. It is now available everywhere.

There is a limit to what you can express in 140 characters.

Yes, Twitter has become massively popular, but a tweet has numerous limitations. Email, by contrast, doesn’t have any such problems. There is no limit to the amount of information you can include in an email. Email can also be used to drive traffic to your website and encourage people to use your mobile apps.

Digital technologies like the email and social media have revolutionized the way brands conduct their business and promote their products. Email has been around for quite some time. It is one of the first web services we started using. Social media emerged much later. Since email lacks the flamboyance of social media, many marketers have started ignoring it. They spend a lot of money on social media marketing UK but many of them don’t even bother to build an email list. This is a huge mistake because when you consider the ROI, it is not hard to see that email performs way better than social media. An email is personal. This is exactly what makes it more successful. The importance of personalized communication is growing in this age when your customers get hundreds of marketing messages every day.

We are now living in a digital economy. It is a difficult place for businesses that are yet to adapt to the changing times. Now going digital is the only option if you want to do business. Be it in New York City, Chicago, San Francisco, Los Angeles or Toronto, you’re sure to discover a great agency to help your business.

The digital age customer is always connected. They are constantly glued to their screens checking multiple social and messaging apps. They have access to a large amount of information. A lot of online platforms allow customers to rate businesses and their services. In this scenario, the customer has become very demanding. They are also vocal about what they want. But don’t worry, you’re at the right place. Credibase is a great place to find a trusted email marketing service in Toronto.

Email marketing delivers better ROI than social media but they are all different marketing channels that complement one another. To get the best results, you need to leverage the power of all possible channels. Keep in mind that every person that you would meet on social media also has an email account. Without that email, they can’t even log into their account. The lesson is – don’t push email away because other platforms are gaining popularity.